Adital ELA is an industrial designer and impact driven entrepreneur specializing in the field of design for sustainability. She is the founder and CEO of CRIATERRA EARTH TECHNOLOGIES and Senior sustainability design lecturer at HIT – Holon Institute of Technology. Adital holds a BA in industrial design from the Holon Academic Institute of Technology (HIT) and a Masters of Design from the ‘Man and Humanity’ Masters program at the Design Academy Eindhoven.
CRIATERRA develops eco-innovative materials that are as strong as concrete and yet create only 5% of its environmental imprint. CRIATERRA’s novel Earth Technologies are scientifically designed to perform in a wide range of applications, embody the vision of a circular economy and are 100% natural & recyclable. CRIATERRA is currently launching its biophilic collection of wall tiles (B2B).
Adital is a TEDfellow, Switcher, Senior sustainability design lecturer, former Board Member of O2 Global Network. I regularly speak at sustainability related conferences as well as impact driven entrepreneurship events.